Abhiteja Ch
Founder, Shapeshyft | Creative Director | AI Generalist
Hyderabad, India
abhiteja16@gmail.com
Creative director and AI generalist with 10+ years of professional experience spanning brand strategy, digital marketing, content development, and technology. Led creative delivery for 40+ brands across healthcare, real estate, hospitality, and consumer sectors, with experience managing multidisciplinary teams and presenting campaign strategies to senior stakeholders. Founder of Shapeshyft, combining creative strategy, performance marketing, and AI automation to help businesses strengthen their brand presence, generate leads, and improve customer engagement. Areas of focus include generative AI, conversational agents, workflow automation, and web development.
Founder
Shapeshyft
- Leading a future ready agency delivering integrated advertising, AI automation, and brand marketing services.
- Developed bespoke AI agents with n8n, Hermes, Grokbot, AI voice clones, WhatsApp automations, vibe-coded experiences, campaign microsites and lead-management workflows for brands and businesses.
- Participated in Outskill x Open AI Hackathon.. Built ChefSense AI, a guided Indian cooking companion that makes one cook like a masterchef with step-by-step instructions and contextual AI assistance. Received a product score of 78/100 overall.
- Developing - (Nom Nom AI), an AI-enabled restaurant operating system connecting QR ordering, kitchen displays, floor operations, inventory, and owner insights & (Homemates AI), a household management platform for coordinating homemakers daily chores, monitoring, attendance, and payroll through AI automations.
- Shipped Oryn Fitness & Wellness, an AI-powered companion bringing nutrition, fitness, hydration, sleep, and body-composition tracking into one platform & Habi, a habit tracker combining routines, streaks, AI coaching, and rewards to support daily consistency.
Creative Head
Denary Media Pvt. Ltd.
- Led creative strategy and execution across a portfolio of 40+ brands in healthcare, real estate, hospitality, and consumer businesses.
- Managed and mentored a multidisciplinary team of copywriters, designers, and social media managers.
- Directed campaigns including #SAFErabad, #SevenDeadlySins, #EscapeTimeMysteryHunt, and #ExpectExceptional.
- Integrated generative AI tools into creative development and video production workflows.
- Presented campaign concepts and brand strategies to boards, marketing leaders, and senior stakeholders.
- Established creative quality standards and reviewed deliverables for brand consistency.
Digital Marketing Manager
Y&O Suits, Southside Collective & Via Monte
- Managed paid media, social content, influencer collaborations, and email campaigns across three fashion brands.
- Increased Y&O’s Instagram following from 5,500 to 12,600 through content strategy, targeted advertising, and influencer partnerships.
- Developed and optimised customer acquisition and retargeting campaigns for high-value products.
- Achieved peak return on ad spend of 3.87 for cold audiences and 5.2 for retargeting campaigns at Southside Collective.
- Supported creative direction for photoshoots and managed customer engagement across Instagram and WhatsApp.
Digital Marketing Manager
Little More Love Organics
- Developed the brand identity, packaging labels, and content marketing strategy for an organic skincare brand.
- Executed growth initiatives through market research, influencer partnerships, SEO, and paid advertising.
- Achieved an average return on ad spend of 3.0 through campaign testing and optimisation.
- Produced social media creative assets, animated videos, and promotional content.
Digital Marketing Manager
Eurospec Automotive
- Developed the company website and established its social media presence in the UAE market.
- Planned and executed Meta advertising campaigns to generate enquiries and increase service bookings.
- Increased lead volume by 400% between September and November 2020.
- Improved local search visibility through on-page SEO, off-page SEO, and Google Maps reputation management.
Content Writer
Prime Focus
- Developed content descriptions, series captions, and promotional copy for Voot, part of Viacom18.
- Led the Telugu content-writing team, overseeing regional content development.
Digital Marketing
Digital Corsel
- Executed social media and content marketing initiatives for clients across automotive, education, entertainment, and food sectors.
- Supported SEO, paid advertising, website development, and lead-generation activities.
- Developed content for websites, blogs, and social media channels.
Customer Service Associate
Amazon
- Resolved customer enquiries across chat, phone, and email for Amazon India and US customers.
- Progressed to Subject Matter Expert, supporting onboarding and process training for new employees.
- Contributed to a pilot programme that reduced incoming chat volume by 20% through repeat-contact reduction.
- Recognised as a Customer Delight Ambassador and awarded first place in the Vettel Award for peak-season performance.
Systems Engineer
Infosys
- Completed technical training in software development and SAP ABAP.
- Contributed to the development of an SAP ABAP application interface for Airbus India.
Bachelor of Technology in Mechanical Engineering (2010-2014)
Jawaharlal Nehru Technological University, Hyderabad
Intermediate (Class XII), Mathematics, Physics and Chemistry (2008-2010)
I Class Academy, Hyderabad
Secondary School Certificate (SSC), Class X (2008)
Gowtham Model School, Hyderabad
Attendee · Oct 24, 2026