Safaa begum

Safaa begum

HR & Marketing Lead


About

I specialise in HR, Talent Acquisition, Marketing, and Business Operations. As an HR and Marketing Lead, I’m good at building teams, managing end-to-end recruitment, driving marketing initiatives, managing customer relationships, and strengthening brand presence across marketplaces. My strengths lie in people management, strategic planning, problem-solving, stakeholder management, and taking ownership of projects from planning to execution while delivering measurable business results.

Skills
Marketing
Sales
Business Development
360 HR
Product Management
Experience

HR & Marketplace Marketing Lead

Zoeyzia Tales Private Limited

Jun 2026 to Present
  • Leading end-to-end marketplace,Hr operations and marketing for Pawfect Chefs, a fresh & breed-specific pet nutrition brand based in Delhi. Responsible for Amazon Seller Central management including listing optimization, A+ content, search suppression fixes, and brand registry. Driving D2C growth through social media strategy, content creation, SEO, and community engagement. Also supporting B2B/OEM marketing initiatives and contributing to overall brand storytelling and digital presence.

Senior Recruitment Consultant

Jetup Consultanting LLP

Sept 2025 to May 2026
  • Leading end-to-end recruitment for mid to senior-level roles across industries.
  • Partnering with clients to understand hiring needs and deliver tailored solutions.
  • Driving sourcing strategies using job portals, social media, networking & headhunting.
  • Screening, interviewing, and managing the full candidate lifecycle.
  • Negotiating offers and ensuring seamless candidate experience.
  • Mentoring junior recruiters and contributing to process improvements.
  • Building strong stakeholder relationships and talent pipelines for future needs.

Talent Acquisition Specialist

Cars24 Services Private Limited

Apr 2018 to Aug 2025
  • Handling full-cycle recruitment processes, optimised candidate sourcing, and strengthened talent pipelines to meet staffing objectives.
  • Reduced time-to-fill by streamlining processes through advanced ATS features.
  • Boosted candidate engagement via personalised communication and timely updates.
  • Improved hiring accuracy by aligning recruitment strategies with market benchmarks.
  • Strengthened collaboration with department heads to refine role-specific criteria.
  • Enhanced on boarding experience to promote faster integration and early engagement.
  • Built and maintained proactive talent pipelines using ATS tools and market research.

Customer Relationship Manager

Pavan Motors

Sept 2016 to Feb 2018
  • Oversaw customer relationship functions, driving service quality, CRM efficiency, and post-sale support improvements to enhance client satisfaction and loyalty.
  • Resolved customer issues with structured follow-ups, boosting satisfaction scores.
  • Improved client retention through enhanced after-sales service experience.
  • Streamlined CRM processes to improve customer interaction tracking.
  • Strengthened referral business by building trust through consistent service delivery.
  • Reduced response times by optimizing communication workflows.
  • Increased engagement by standardizing client feedback and resolution practices

Customer care executive

BMW

Mar 2013 to Jul 2014
  • Handled customer queries, resolved escalations, and ensured CRM data accuracy while delivering personalized support.
  • Resolved customer escalations promptly, improving service turnaround.
  • Maintained high CRM data accuracy through diligent record-keeping.
  • Provided personalized product support based on individual customer needs.
  • Strengthened customer satisfaction through consistent service follow-up.
  • Contributed to repeat business through effective communication and care.
  • Received positive customer feedback for proactive issue handling
Education

Human Resources Management

Alison · A+

Certifications

Radio Jockey

AAFT Noida

Jul 2024

HR in AI Era

Alison

May 2026

POSH

Keka Academy

Oct 2026